Changing Landscape of Linear Broadcast TV Channels

Changing Landscape of Linear Broadcast TV Channels s, it has been specifically emphasized over the latest readings and latest marketing responses of the consumer. The approach has been specifically initiated to offer an upgrade research over the concerned topic. Research Question The research is a practical approach in understanding the derivative consequences of IP TV with on-demand content as a part of developmental structure of achieving broadcasting preferences. The roles of advertising strategies and marketing options are very much integral to the study process. The research has been initiated on the basis of following questions: What is the current value chain of IP TV with on-demand content? What are the basic features for the attainment of progression of IP TV with on-demand content in TV industry? How can one identify the competitive modes faced within the ranges of IP TV with on-demand content? What is the role of advertisements and commercialised persuasion of programs in the development of profit margins in this business? Research Design The research design will follow quantitative research methodology. Under this proceeding relevant modes of interviews and questionnaire distributions proceedings will be initiated. There will be two modes of collecting data. The first will be initiated through distribution of questionnaires among selected samples of consumers from different age groups. This will further get followed by some exclusive interviews from some professionals from relevant fields. The data collected from the questionnaires will be based on the speculative aspects of understanding consumer demands and their preferences regarding the technological assistances offered in the field of TV watching. F added by this mode there will be the provision for interviews too. From the relevant field of TV marketing and technology survey providers; 5 to 7 people will be selected for exclusive interviews related to the stand point of role of IP TV with on-demand content in present consumer market. These interviews will also be the base for understanding consumer demands and the modes to supply the same. The findings will be based on the collected data from the questionnaires and the interviews. The collected data will be analysed as per chi-square analysis and the status of the hypothesis will be analysed thereby. Every proceeding will be done from practical field of analysis and thus the entire data collecting mode will based on statistical derivations. There will be an expected hypothesis and through chi-square this hypothesis will be investigate to get the current mode of understanding the status of IP TV with on-demand content and the related concerns for its developments. Latest investigatory bases will be the basics for understanding the current trends and assessments related to the IP TV with on-demand content among the small selected sample in a particular region. Managing Your Dissertation The process to manage the dissertation will follow strict deadlines and very systematic persuasion of research methodology. The quantitative research methodology and the readings will be the core base for deriving practical and theioretical aspects related to the subject. Collection of data and meeting the primary sources will be initiated with proper understanding of secondary sources.